Selling Your Book at Events and Fairs

img_3490I’ve had tables at four events in three months trying to promote and sell my book and here are a few things I’ve learned:

  1. Before you sign up for an event, check out the event’s promotion. If the event isn’t being promoted well, foot traffic will be light, and your sales will suffer. A well promoted event becomes a well attended event.
  2. Keep your expectations in check. That may sound pessimistic, but if you expect to sell 100 books an hour, you will be sorely disappointed. Focus on getting the word out: hand out business cards or bookmarks that promote your book and get people to sign up for your newsletter. Selling the book right on the spot is a bonus.
  3. Be bold! You can draw people to your table with nice displays and bowls of candy, but at some point you have to open your mouth, hold out a card or a bookmark and say “Hi, check out my blog/book. It’s funny/witty/useful/a great story/can change your life.” Be ready with your tagline, that one sentence catchy answer to “What’s your book about?”
  4. Do the math. How many books do you need to sell to make that table fee worth it? Line up as many free or cheap tables at events as you can.

What have been your experiences with selling books at events and fairs? Has it gone well? Have you sworn never to rent a table again? Any tips to add? I’m still learning!

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