My second book is coming out soon (squeal!) and I learned something about cover art this go around. When the publisher sent me the cover, I couldn’t get excited about it. It was a beautiful cover, so what was my problem? It finally hit me: it wasn’t funny. Imagine trying to sell someone a funny book when the cover isn’t funny. They’ll look at you like you’re crazy or a liar. “It’s not a cookbook, I swear! I mean, there are recipes in the back, but it’s not a cookbook, it’s a book book, a funny one, I promise…”
I asked the publisher if we could change the cover and explained my reasoning and he listened. And now I’m excited.
The cover tells the reader what to expect from your book. If you’re not sure what I mean, try this simple test. Go online and look at a list of “top sellers” or “recently published” or whatever. Try to guess, just by glancing at the cover, what kind of book it is. Is it serious or funny? Romance or adventure? Fiction or non-fiction? Adult or Middle Grade?
When choosing a cover for your book, try to look at your cover (or cover options) objectively. If you came across that book without knowing anything about it, what would you guess it’s about? What would you expect from that book when you read it? Make sure what your cover promises matches what your book delivers.